Kenya takes the lead in Sub-Saharan sports betting
Kenya is a country in Sub-Saharan Africa with legal gambling. In fact, the tremendous growth of casino and betting operators in Kenya in the last few years have branded the country with a fair label of a gambling nation.
The 2014-2018 Gambling Outlook by PriceWaterhouseCoopers examined the level of the gambling industry in South Africa, Nigeria, and Kenya, and estimated the total business turnover in these three countries at $37 billion. The report pointed out that most young people were using mobile phones to gamble. Kenya was rated at 96% in terms of the usage of mobile phones for gambling, while South Africa had the lowest at 48%.
PWC forecast for 2014 – 2015 estimated the compound growth rate of Kenyan casino gross gaming revenue at 7.5% from USD20.1 million in 2014 to USD28.9 million in 2019.
PWC experts predict that with more competition, the gambling sector gross gaming revenue is projected to reach over $50 million in the next three years.
Kenyan gambling landscape
Kenyan gambling laws were established in 1966 with the enactment of the Betting Lotteries and Gaming Act. The Betting Control and Licensing Board was established. This board issues gambling licenses and enforces regulations in all sectors of gambling.
Kenya is now home to 28 casinos, 11 bingo halls, 3 sportsbooks, and 1 horseracing track, located primarily in three cities. The largest gambling city in Kenya is Nairobi. It holds 21 gambling facilities, 128 table games, 908 gaming, slot, and video poker machines. The largest casino is in Nairobi: it is called Casino Flamingo and has 15 table games, 2 poker tables, 160 gaming and video poker machines.
Officially, lotteries, bingo, poker, and sports betting and online gambling are all state-run monopolies; however, given an overwhelming amount of corruption and bribes that happen every day, it is hard to tell the real picture.
Up until last year, there was a state-run online casino called betkenya.com, but the site suddenly folded and disappeared. However, with so many foreign online gambling sites out there, Kenyan online casino players have quickly found substitutes. The Kenyan government does not block the foreign online gambling sites, so “illegal” internet casino betting and sportsbooks are all very much enjoyed by the Kenyan payers. The government has also recently started issuing licenses to online sportsbooks.
Digitization and global growth of the mobile phone usage have paved the way for internet gambling, which provides the young generation with a low cost, fast and easy access to a wide variety of gambling options via personal gadgets such as phones, laptops, tablets from virtually any location.
Sports betting rocks in Kenya
Kenya has the highest number of gambling youth in Sub-Saharan Africa (SSA) and sports betting has become the most popular form of gambling, according to GeoPoll’s series of studies on the rise of sports betting in the continent.
According to GeoPoll’s series of studies on the growth of sports betting on the African continent, Kenya has the highest number of gambling youth in Sub-Saharan Africa (SSA) and sports betting has become the most widely acclaimed type of gambling. The research also shows,that the average amount spent on bets is below $50 per month, notwithstanding the fact thatnearly 20% of all Kenyans live on less than $1.25 per day.
Kenan sports industry is abundant with sports like football, rugby, volleyball, cricket, tennis and more, commanding sports fans to indulge in betting on their favorite teams and players.
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