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Kenya takes the lead in Sub-Saharan sports betting

Kenya takes the lead in Sub-Saharan sports betting

Kenya is a country in Sub-Saharan Africa with legal gambling. In fact, the tremendous growth of casino and betting operators in Kenya in the last few years have branded the country with a fair label of a gambling nation.


The 2014-2018 Gambling Outlook by PriceWaterhouseCoopers examined the level of the gambling industry in South Africa, Nigeria, and Kenya, and estimated the total business turnover in these three countries at $37 billion. The report pointed out that most young people were using mobile phones to gamble. Kenya was rated at 96% in terms of the usage of mobile phones for gambling, while South Africa had the lowest at 48%.


PWC forecast for 2014 – 2015 estimated the compound growth rate of Kenyan casino gross gaming revenue at 7.5%   from USD20.1 million in 2014 to USD28.9 million in 2019.


PWC experts predict that with more competition, the gambling sector gross gaming revenue is projected to reach over $50 million in the next three years.


Kenyan gambling landscape


Kenyan gambling laws were established in 1966 with the enactment of the Betting Lotteries and Gaming Act. The Betting Control and Licensing Board was established. This board issues gambling licenses and enforces regulations in all sectors of gambling.


Kenya is now home to 28 casinos, 11 bingo halls, 3 sportsbooks, and 1 horseracing track, located primarily in three cities. The largest gambling city in Kenya is Nairobi. It holds 21 gambling facilities, 128 table games, 908 gaming, slot, and video poker machines. The largest casino is in Nairobi: it is called Casino Flamingo and has 15 table games, 2 poker tables, 160 gaming and video poker machines.


Officially, lotteries, bingo, poker, and sports betting and online gambling are all state-run monopolies; however, given an overwhelming amount of corruption and bribes that happen every day, it is hard to tell the real picture.


Up until last year, there was a state-run online casino called, but the site suddenly folded and disappeared. However, with so many foreign online gambling sites out there, Kenyan online casino players have quickly found substitutes. The Kenyan government does not block the foreign online gambling sites, so “illegal” internet casino betting and sportsbooks are all very much enjoyed by the Kenyan payers. The government has also recently started issuing licenses to online sportsbooks.


Digitization and global growth of the mobile phone usage have paved the way for internet gambling, which provides the young generation with a low cost, fast and easy access to a wide variety of gambling options via personal gadgets such as phones, laptops, tablets from virtually any location.


Sports betting rocks in Kenya


Kenya has the highest number of gambling youth in Sub-Saharan Africa (SSA) and sports betting has become the most popular form of gambling, according to GeoPoll’s series of studies on the rise of sports betting in the continent.


According to GeoPoll’s series of studies on the growth of sports betting on the African continent, Kenya has the highest number of gambling youth in Sub-Saharan Africa (SSA) and sports betting has become the most widely acclaimed type of gambling. The research also shows,that the average amount spent on bets is below $50 per month, notwithstanding the fact thatnearly 20% of all Kenyans live on less than $1.25 per day.


Kenan sports industry is abundant with sports like football, rugby, volleyball, cricket, tennis and more, commanding sports fans to indulge in betting on their favorite teams and players.


Inbet Games presents a wide range of fascinating and lucrative sports betting products and other software solutions available for retail and online Kenyan operators.


For example, this range includes an outstanding InbetVProduct platform that provides exclusive broadcasting of games directly on TV screens and enhances players’ gaming engagement. The platform is perfect for both small bookshop startups and large bookmaking outlets, as it does not require expensive equipment for running it, and does not involve any installation fee. On top of this, an operator gets an advantage of a free trial period.


The InbetVProduct platform features  multiple, picturesque  variations of virtual table and card games, virtual lotteries and virtual sports games such as Penalty 3D, 3D Greyhound, 3D Keno, 3D Fortune Wheel and others.


Merging offline and online prolongs Kenyan betting joy


For those Kenyan operators who wish to start and expand an online gaming business, Inbet’s extensive White Label platform for online gaming that  comprises over 1000 uniquely tailored  slots, casino, betting and lottery games,  is  also available for integration  to bring a top of the line gaming experience to your players and boost your online gaming operation profits!


Inbet’s virtual and slot lobby are the ultimate products of choice for getting the utmost returns on an operator’s online gaming portfolio as it allows to integrate a diverse collection of virtual, betting, slot and table games all at once in one frame. This makes the integration process a lot speedier and more convenient and enables a more effective delivery format to an operator’s selection of games, encouraging a deeper engagement by players.


For eliminating an online-offline divide, Inbet Game offers an unmatched revenue booster to Kenyan retail operators – ATOMIC platform that will extend their customers’ gaming engagement beyond the borders of a bookshop letting them enjoy playing from the comfort of their home.


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