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It is becoming apparent that Africa has been experiencing exponential growth in the online gambling sphere in the past few years.  This has drawn attention from large international industry players who have sought ways to enter the African market and offer locally desirable and customized services. Africa is one huge landmass and should be viewed as such by industry players garnering to enter specific markets and...

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While places like Las Vegas, Atlantic City and recently Macau may immediately cross the minds of most people when the word gambling is mentioned, there’s also the online casino sphere, which is changing the landscape. The growth of the online casino industry is evident as seen in the increasing number of massive casino related expos. These expos are held in different parts of the world,...

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As the online gambling market continues to expand at a fast pace, gambling operators and online casinos face an uneasy task of implementing adequate measures to fight and prevent fraud. As the majority of online gaming financial transactions are conducted through digital wallets, they run into an array of multiple risk factors. The amount of ways in which despicable individuals can exploit loopholes in the system...

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Are you looking to start your own online casino, but do not fancy spending a lot of time and money obtaining a casino license and developing your project from scratch? Then Inbet Games is delighted to offer you just the solution you need – White Label and Turn Key i-Gaming Solution. Acquiring Inbet’s White Label Turn Key i-Gaming Solution will provide you with the superior mathematic and...

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Tips for operators on attracting and keeping players coming back.As online gaming industry picks up the pace, marketing your i-gaming successfully becomes a key point for generating new and retaining your current customers. Amidst an intense competition in the i-gaming market, it is just as important to keep the existing customers happy as acquire new ones. Therefore, it is essential to develop a solid, complete...

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Placing banners with promotions on other websites that host gambling content, will surely drive you some visitors and players. However, make sure you do some research about the websites on which you will place your banners, as they might not have too many visitors and they might not be effective. You could pay the publisher to display your ad for a few months or you can invite...

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Press releases and news releases are some of the most easy-to-use and effective marketing tools available on the internet today. Many entrepreneurs have trouble reaching their customers directly. The traditional marketing tools, like television and newspaper ads, might not work in the online casino industry. This is why it is important to invest in news that can easily be seen online by the persons you are...

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As we continue discussing strategies for bringing in new customers and retaining the existing ones, affiliate marketing deserves a special attention. Affiliate marketing represents a partnership between an online gaming operator and a network of affiliates, such as advertising agents, PR companies, partners of co-sponsored events, etc., where an affiliate company promotes an operator’s service or product by using banners, links or other types of content...

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Marketing your online casino through an affiliate partnership is the most viable and efficient way to grow your business and generate higher revenues, and that is why we would like to examine it more in depth. Compared to other online casino promotion strategies, such as media advertising, exhibitions. SEO, PPC, affiliate marketing yields the highest ROI (return on investment). How does it happen? What is so...

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Social Marketing involves promoting your casino on all social media platforms, such as Facebook, Google+, Twitter, and others. Having an increased popularity since Facebook has launched its Application Center, this marketing technique is used not only for online casinos, but for every successful business online. We consider this to be a must-have, because today the marketing is focused mostly on reaching targeted visitors on Social Media,...

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